Worked to create engaging, well written content for a variety of platforms including social media, EDMs and corporate communication collateral.
Headhunted to invigorate the brand for a younger, more tech savvy audience through implementing social media and digital strategies and campaigns.
Rebranded our weekly members newsletter to be more suited to our increasingly digital and mobile industry. The newsletter was redesigned to be much more visual and mobile optimised and increased open rates and click through rates significantly.
Increased participation at our signature events by 150% in my time at the organisation – through the planning and implementation of integrated marketing campaigns.
Established social media profiles across Facebook, Twitter, LinkedIn and Instagram to reach new potential members. Ensured a schedule was in place to keep content fresh and constant on these channels.
Established and maintained a website, with a strong focus on moving the organisation to be ‘mobile-ready’.
Worked with the Director of Policy, Research and Sustainability to ensure our research and policy advocacy work was delivered in an engaging and clear way.
Danny Saba 